Bradley is a fashion timepiece, designed in collaboration with the vision impaired, that you can touch and see to check time. Instead of traditional watch hands, time is indicated by two ball bearings (connected by magnets to a watch movement beneath the watch face)–one indicating minutes (top) and one indicating hours (side). Even if the ball bearings are displaced when touched, the magnets will move the bearings back to the correct time with a gentle shake of the wrist.
How it works
Tell time by touch with raised markers and two ball bearings that travel around the watch face in separate, recessed tracks: one for the minute, and one for the hour.
Commercial: Bradley ad